Research – Audience

 

My target audience will be male teens aged 12-22 and older as I am planning to create a action shooter game where the player will have to shoot enemies to kill them to be able to complete the level and win the game. I believe this audience will be the most effective for this genre of game as teenage males have been seen to show a greater interest in action packed games like the call of duty and borderlands series. Most players i am expecting to attract are going to be middle class males as the game will contain violence and possibly blood when enemies are killed and upper class may not have an interest in this.

 

As seen below violent games will fall under the PEGI age label of 16

 

Here are some statistics of what platforms most gamers play on and what sort of genre that they play. It show that 65% of American adults play video games, 60% of them play on smart phones, 52% on PC’s, and 49&% on games consoles. It also shows the most popular genres in the american gaming society.

 

Here are some statistics on the genders of video game players and creators. This shows that majority of people associated with games are males with females being the minority.

Although only 15% of the 50% of males that play games would describe themselves as “Gamers” with only 6% of the 48% of females describing themselves as “Gamers”. As seen below.

 

Here is a chart of the top 10 grossing games of 2015. 6 of these titles are violent action games aimed at teens and adults, 3 of them are sporting games aimed at people into sporting events aged 12 and up and the remaining 1 is a family adventure game aimed at family’s with children and just about any age range.

 

Here is a chart of the mobile gaming revenue in millions of $USD. It shows that the largest contributor for mobile gaming revenue is china, although this may only be because they have a much larger population than other country’s.

Here is a chart showing how many people play mobile games in china in millions it also shows what the percentage of those people are male and what percentage of them are  them are female.

 

Here is a chart showing how many people play mobile games in Japan in millions it also shows what the percentage of those people are male and what percentage of them are  them are female.

Here is a chart showing how many people play mobile games in America in millions it also shows what the percentage of those people are male and what percentage of them are  them are female.

Here is a chart showing how many people play mobile games in The UK in millions it also shows what the percentage of those people are male and what percentage of them are  them are female.

 

Here are some facts about what genders prefer what colour based on facts and past statistics, It shows that most boys prefer blue and orange whereas girls prefer red and yellows it also shows that both genders like the colours Blue, Turquoise, Green, Red, Yellow, Black, White, Gray, And Silver.

 

Here is a audience profile board for teen girls That i have created using photoshop. to create this I asked some girls between the ages of 12 and 22 and also looked on different store sites like Argos and amazon to look at what girls this aged frequently purchase.

 

Here is a audience profile board for males aged 12-22 that i have created using google and photoshop, to find this I have used shops websites like Argos and amazon, i have also asked boys aged 12-22 and have taken my own likes into consideration.